diff --git a/midori/midori-view.c b/midori/midori-view.c
index 3fb02fb6..744a4578 100644
--- a/midori/midori-view.c
+++ b/midori/midori-view.c
@@ -1558,6 +1558,24 @@ midori_view_set_property (GObject*      object,
         #define title midori_view_get_display_title (view)
         if (view->tab_label)
         {
+            /* If the title starts with the presumed name of the website, we
+                ellipsize differently, to emphasize the subtitle */
+            if (gtk_label_get_angle (GTK_LABEL (view->tab_title)) == 0.0)
+            {
+                SoupURI* uri = soup_uri_new (view->uri);
+                const gchar* host = uri ? (uri->host ? uri->host : "") : "";
+                const gchar* name = g_str_has_prefix (host, "www.") ? &host[4] : host;
+                guint i = 0;
+                while (name[i++])
+                    if (name[i] == '.')
+                        break;
+                if (!g_ascii_strncasecmp (title, name, i))
+                    gtk_label_set_ellipsize (GTK_LABEL (view->tab_title), PANGO_ELLIPSIZE_START);
+                else
+                    gtk_label_set_ellipsize (GTK_LABEL (view->tab_title), PANGO_ELLIPSIZE_END);
+                if (uri)
+                    soup_uri_free (uri);
+            }
             gtk_label_set_text (GTK_LABEL (view->tab_title), title);
             gtk_widget_set_tooltip_text (view->tab_title, title);
         }
@@ -2381,7 +2399,8 @@ midori_view_update_tab_title (GtkWidget* label,
     if (angle == 0.0 || angle == 360.0)
     {
         gtk_widget_set_size_request (label, width * size, -1);
-        gtk_label_set_ellipsize (GTK_LABEL (label), PANGO_ELLIPSIZE_END);
+        if (gtk_label_get_ellipsize (GTK_LABEL (label)) != PANGO_ELLIPSIZE_START)
+            gtk_label_set_ellipsize (GTK_LABEL (label), PANGO_ELLIPSIZE_END);
     }
     else
     {